ZOIC defined:

1. Relating to living things; having life
2. Pertaining to animals or animal life or action
3. Clothing for an active life

At ZOIC we create casual performance clothing for anyone who rides a bike, from entry level mountain bikers to downhill deviants, from back road tourists to urban commuters. ZOIC emerged from the mountain biking trails of the Marin Headlands with the founding principle that clothing plays an integral role in connecting you to your active outdoor experience. Technical performance for riding is essential and color, fit, fabric and features enhance the connection. Your experiences define your lifestyle and your clothing expresses that lifestyle. ZOIC is the style of cycling.

Since 1994 our “baggy” shorts and relaxed fit jerseys and tees have defined two wheel style on trails and on pavement. We push the boundaries of cycling apparel, through unique fabrics such as plaids, corduroy and houndstooth, and through trend-right styles including commuter jeans for men and cycling jeggings for women. Customers look to us for innovative features that have become industry standards: detachable padded liners, ventilating panels and cell phone/MP3 player pockets. Today ZOIC produces a complete line of men’s, women’s and kids’ cycling apparel, fusing performance fabrics and technical features into comfortable styles.

We seek out the most durable, innovative nylon wovens for our market leading shorts and we source the best performance wicking knit fabrics from all over the world for our original jersey designs. We look for the 3F’s, function, fit, and fashion, when sourcing our fabric needs, while also appealing to our needs of performance and comfort.

ZOIC has always been a grassroots, organic brand, eschewing mainstream media, advertising, and athlete sponsorship, while focusing on festivals, trail building & maintenance, kids programs and general cycling advocacy programs. We love being outside, living in the moment and connecting with our pursuits; helping others experience this motivates us to design products that perform well. Whether it’s a fresh trail, a first race, a child’s first bike, or the first cup of coffee in the morning, we want to be with you.

ZOIC’s CORE PURPOSE: Continually create outdoor clothing that embodies the elements of a quality lifestyle: Performance, Fun, Comfort, Simplicity, and Aesthetics

ZOIC’s CORE VALUES:

• Step up - rise to the occasion, as the bar only gets raised
• Look ahead - improve, innovate, or invent
• Contribute - be co-creators of policies, strategies and culture
• Enjoy the process - this is not simply a means to the ends
• Take initiative - if it is to be it is up to me
• Take time to enjoy outdoor pursuits
• Prepare for and react to changing environmental needs, helping to preserve our Planet