ZOIC exhibited at the 2010 Sea Otter Classic in Monterey, CA last weekend and man was it a fantastic event for cyclists! If you enjoy riding in any of its forms, this is *the* place to be every April. We were thrilled to have riders from all over California and the country seek us out to talk about ZOIC product, take advantage of our expo steals and deals, and most importantly recount the experiences we've all shared over 15 years of coming to Sea Otter and wearing ZOIC.

It was a perfect weekend with gorgeous weather, but we remember the bitter cold and rain 3 years ago when Eric's hot toddies saved countless souls, including the couple who now return each year with a flask of Jameson to repay the kindness and relive the misery of the 2007 Classic.

We enjoyed seeing the rider from North Carolina who comes every year or two, spots a killer expo deal and convinces his 3 buddies it's a must purchase. A few years back it was a longsleeve SportWool jersey, this time around it was the few '09 Ether shorts still on hand. You know you're treating the customer right when they become your #1 salesman!

There were jogs down memory lane with friends and business partners we've worked with over the years. We got the chance to say hi to ZOIC dealers who were scouting the expo for product information and soaking up the vibe; the CEO of one of our national retailers even took advantage of a bargain from our expo bins.

But the most serendipitous moment had to have been when a female racer who seemed somehow familiar to me mentioned the trails back home in "Vegas". When she spoke that one word it sparked a synapse and called to mind our riding trip to Hurricane, Utah last November when 3 girls at The Point on Gooseberry Mesa were joking with some of the guys about being "porn stars from Vegas". As if 3 attractive girls on mountain bikes wasn't already going to catch the attention of any guy on that trail! The Racer was shocked and maybe a little embarassed when I asked her if she was riding Gooseberry in early November, but she quickly fessed up and we had a few laughs recalling that day and those amazing trails.

In all respects we believe the 2010 version was our best Sea Otter yet and signals the beginning of another outstanding year for ZOIC and the sport of cycling! We hope we get a chance to connect with you in 2010 on the trails, at an event or even here online. Now stop reading this and get out and ride!