At the end of July ZOIC was at Deer Valley Resort in Park City, Utah for a sales event and we got introduced to the guys from Pivot Cycles. Our sales manager Matt bought a Firebird about a year ago and had been talking up the brand every chance he got. When 3 of us got to demo the Firebird and brand new Phoenix on the Deer Valley downhill trails we quickly appreciated all of his praise. Their bikes eat up the mountain and their crew is pretty cool. They did a photo shoot for their bikes that weekend and we gave them some of our 2011 product to wear. Check out the results below and see their bikes at PivotCycles.com!