All of our dealer orders have been filled and it's time to blow out sales samples & sundry other items in our annual Summer Warehouse Sale. If you're in the neighborhood come by on June 23rd or 24th to grab screaming deals on overstock & discontinued items plus one-of-a-kind finds from our prototype lab! 10% of all sale proceeds benefit Outdoor Outreach, connecting disadvantaged youth to adventures in the wild. Also a $10 pint glass from SDMBA gets you bottomless beer from our kegerator! Check out the flyer attached below.

The ZOIC 2011 Collection came together quite nicely and when we haven't been on the road selling it, we've been riding and taking some photos. Here's a quick peek at some of the looks and colors you can expect from ZOIC in 2011. We'd love to hear what you think!

Friday May 21st is National Bike-to-Work Day, the culmination of Bike-to-Work Week May 17-21. ZOIC encourages everyone to use pedal power to make your commute next week, doing something for both you and the environment along the way! This is part of National Bike Month (link) which is being promoted across the country through a series of special events (link) organized by local, state and national organizations including the League of American Bicyclists.

Does bike commuting take more time than a car or train? For the 50% of Americans who live within 5 miles of the workplace, there's a good chance it's shorter! Check out the commuter challenge NBC's Today show did in Manhattan:

http://tinyurl.com/nbcbikecommute

Don't forget, ZOIC makes shorts, knickers, pants and jerseys that work great for bike commuting. Or try our padded Assault or Kick Ass liner under your own choice of clothing to give you comfort in the saddle. Use coupon code MAY10SALE to take 10% off all regular price purchases at ZOIC.com through the month of May.

But most importantly, whether it's on your way to work or off road for the weekend, just get out and ride!

For those of you who caught Part I of this post (link), you know that at ZOIC we're very proud of our liners and the great job they do "covering your ass" while you're riding. In that post I mentioned that we're so confident that we asked a customer who purchased our Assault liners for a 9 week riding trip through India to give us feedback throughout his travels. I'll call this customer Chris (cuz that's his name). Well, Chris managed to get word to us a few weeks back and here finally are his comments:

"We are having a wonderful tour of India and I must say the liner shorts have far exceeded our expectations. Fit, comfort, and breath ability are outstanding even with an average day of 6 hours riding. Even the socks are just right. The outer shorts are a bit heavy but hey, it's nearly 100 degrees here. I will order up a pair of lighter shorts when I return for the hot Idaho summer coming up. I thank you daily for creating these wonderful liner shorts." - Chris

"15 long days in the saddle and no signs of wear and just as comfortable as day one.." - Chris

At ZOIC we pride ourselves on quality and value in everything we make. When it comes to our shorts, that means creating both outstanding functional outer shorts AND well constructed comfortable liners. In cycling short product pitches, reviews and photo ops, the outer short gets all the press while the liner rarely gets a mention. But the liner is a critical piece in determining how you feel during and after your ride. You're packing some pretty sensitive stuff into that liner, so it's imperative that the liner lives up to the quality of the short and the needs of your cycling.

We're SO confident in how ZOIC liners fit and perform, we sell them as a separate product. And given that they've been a steady seller for us, obviously our customers agree. In fact, a customer who recently purchased ASSault liners from us is putting them through a pretty rigorous test:

"Just got the assault liner, tried it on realized I have found the replacement liner short I have been looking for for years. I will be off shortly for a 9 week bike tour in India. I will give my feedback later upon my return. Happy trails, Chris"

Now we've never road-tested our products for NINE WEEKS STRAIGHT, but we're feeling up to the challenge. So I've asked Chris to keep us posted on his experiences during his trip and the performance of his new liners. Whatever he has to say, I'll be sure to share with you. And if he finds fault or suggests ways to make a great product even better, we'll certainly take notice. Because at ZOIC we're looking out for your ass.

Enjoy the ride!
Paul

Bike to Work week has officialy started! From Monday, May 11th to Friday, May 15th, grab your cruiser or bike and join the masses on the road. With May officially being National Bike Month, there are many events to check out. Find events in your area. For us locals, San Diego is hosting Bike to Work Day this Friday.

As part of our Commuter Corner section, we wanted to provide national, regional and local resources on commuting. If you have a great website you would like to share or suggest, comment on this post and we shall add it shortly!

Bike to Work Week is coming up, schelduled for the week of May 11th-15th. Many cities already have programs set up, check out the Bike to Work Week website and search for your city. Join this great cause and help increase awareness on biking to work! San Diego's official Bike to Work Day is on May 15th, 2009. Here is the website for more information.