All of our dealer orders have been filled and it's time to blow out sales samples & sundry other items in our annual Summer Warehouse Sale. If you're in the neighborhood come by on June 23rd or 24th to grab screaming deals on overstock & discontinued items plus one-of-a-kind finds from our prototype lab! 10% of all sale proceeds benefit Outdoor Outreach, connecting disadvantaged youth to adventures in the wild. Also a $10 pint glass from SDMBA gets you bottomless beer from our kegerator! Check out the flyer attached below.

A few weeks ago we spread some ZOIC love with a warehouse sale that sold off last season's samples and old inventory. Local riders got great deals on sharp threads and we donated 10% of the proceeds to Outdoor Outreach (link). We also poured FREE BEER for anyone who bought an SDMBA (link) pint glass, funding trail advocacy and development in San Diego County. And as a topper, all of the quarters from playing our arcade table went to SDMBA as well! I could say more, but sometimes others say it best:

A great big thank you to ZOIC! You and Eric really did a great job with the sale event and promoting
good causes. I saw many SDMBA members shopping there, and this past weekend I saw several people out riding in their new ZOIC Clothing. SDMBA appreciates your support and certainly the donated funds help
our organization do what it takes to open more trails in San Diego.

Thank you!
Minette Ozaki
San Diego Mountain Biking Association

If you have a cycling event that you think ZOIC should be involved in, please contact us (link). Just know what you want and be ready to tell us how your event promotes trail advocacy and having fun on bikes!

Friday May 21st is National Bike-to-Work Day, the culmination of Bike-to-Work Week May 17-21. ZOIC encourages everyone to use pedal power to make your commute next week, doing something for both you and the environment along the way! This is part of National Bike Month (link) which is being promoted across the country through a series of special events (link) organized by local, state and national organizations including the League of American Bicyclists.

Does bike commuting take more time than a car or train? For the 50% of Americans who live within 5 miles of the workplace, there's a good chance it's shorter! Check out the commuter challenge NBC's Today show did in Manhattan:

http://tinyurl.com/nbcbikecommute

Don't forget, ZOIC makes shorts, knickers, pants and jerseys that work great for bike commuting. Or try our padded Assault or Kick Ass liner under your own choice of clothing to give you comfort in the saddle. Use coupon code MAY10SALE to take 10% off all regular price purchases at ZOIC.com through the month of May.

But most importantly, whether it's on your way to work or off road for the weekend, just get out and ride!

ZOIC Clothing is holding a Warehouse Sale & Housewarming Happy Hour on Thursday, May 20th. Come from 12-6pm to shop for screaming deals on cool mountain biking and commuter threads. Then stick around from 4-6pm to tip a pint, munch a little and get a crack at some freebies as we break in our new location in Sorrento Valley!

Address: 11578 Sorrento Valley Rd, Suite 24, San Diego 92121

Save an additional 10% when you bring this email or shop online at ZOIC.com, coupon code MAY10SALE.

ZOIC exhibited at the 2010 Sea Otter Classic in Monterey, CA last weekend and man was it a fantastic event for cyclists! If you enjoy riding in any of its forms, this is *the* place to be every April. We were thrilled to have riders from all over California and the country seek us out to talk about ZOIC product, take advantage of our expo steals and deals, and most importantly recount the experiences we've all shared over 15 years of coming to Sea Otter and wearing ZOIC.

It was a perfect weekend with gorgeous weather, but we remember the bitter cold and rain 3 years ago when Eric's hot toddies saved countless souls, including the couple who now return each year with a flask of Jameson to repay the kindness and relive the misery of the 2007 Classic.

We enjoyed seeing the rider from North Carolina who comes every year or two, spots a killer expo deal and convinces his 3 buddies it's a must purchase. A few years back it was a longsleeve SportWool jersey, this time around it was the few '09 Ether shorts still on hand. You know you're treating the customer right when they become your #1 salesman!

There were jogs down memory lane with friends and business partners we've worked with over the years. We got the chance to say hi to ZOIC dealers who were scouting the expo for product information and soaking up the vibe; the CEO of one of our national retailers even took advantage of a bargain from our expo bins.

At sunset on October 12, we reached the Mexico border after pedaling 94 miles on our final day. Our arrival at the border brought Biking for a Better World's Montana to Mexico project to a successful completion. Thanks for your support. We have posted stats, interesting facts, and almost 30 photos covering the adventure from Roosville, Montana to the Mexico border on our blog, at www.bikingforabetterworld.org.

Having Zoic gear along the ride was awesome. We rode exclusively in Zoic shorts, jerseys and socks for the entire ride and everything held up great. We will send some more photos from the voyage soon to add to our page on your site.

Thanks,
Jake and Duncan and the BBW staff

Biking for a Better World, Inc.
P.O. Box 3614
Olympic Valley, CA 96146
www.bikingforabetterworld.org
info@bikingforabetterworld.org

Donner ‘til you Drop is a four hour endurance ride to celebrate pedaling as a force to make the world a better place. The purpose of this ride is to raise awareness for Biking for a Better World’s current project Montana to Mexico, benefiting Disabled Sports USA Far West’s adaptive biking programs.

What: Donner "Til You Drop"
When: Friday, August 21 9am-1pm
Where: Meet at West End Beach 8:30 am, Road ride up and down Old 40 (Donner Pass)

Riders are welcome to ride as many laps up and down Old Rt. 40 as desired. Riders are expected to find sponsors to pledge by the lap or hours ridden. The ride will end at 1pm. Riders must complete a registration form and release of liability prior to beginning the ride. Participants will make a $25 donation to enter the ride and are expected to find additional personal sponsors contributing by the lap or hour.

For more info please visit www.bikingforabetterworld.org or on our sponsored page, http://zoic.com/biking_betterworld.

Check out 2 upcoming events this weekend!

Event: Bicycle Warehouse Re-Grand Opening
What you will find: Jeff Lenosky Giant Mountain Bike Trials Stunt Show, Advanced Road Road Ride Led by Giant Rider Mari Holden, The Giant Demo Rig, and a Bike Raffle!
When: Saturday, June 11th, 9 a.m. to 4 p.m.
Where: Bicycle Warehouse, Pacific Beach Location, 4650 Santa Fe St, San Diego, CA 92109
More information: http://bicyclewarehouse.com

Help them celebrate their 17th anniversary. It's an all day event with prize giveaways, a killer stunt show with world-famous rider Jeff Lenosky, a free BBQ, and tons more! Come for the shows, come for the food, and of course come for the DEALS!

Event: Beyond Bikes 7/11 Summer Sale
What you will find: Cycling deals deluxe, FREE bbq food and drinks, & FREE STONE BEER on tap starting at noon.
When: Saturday July 11th, 9 a.m. to 4 p.m.
Where: BeyondBikes Shop, 12310 World Trade Dr. Suite 107, San Diego, CA 92128
More information: http://www.beyondbikes.com/bb/hours.asp

This is a great opportunity to save HUGE on all our cycling products, connect with onsite manufacturers and cycling groups like the San Diego Mountain Bike Association (SDMBA), & score incredible deals on everything instock.

A few weeks back on National Trails Day, we hosted a ride and sponsored raffle to raise money for our local non-profit we support, Outdoor Outreach.

What an amazing turnout! Through the support of industry sponsors that donated to our raffle and the friends and family who came out to support, we were able to raise over $1200. Thank you Bike Magazine, BOB Trailers, Carve, Clif Bar, Dakine, Electra Bicycles, GIRO, Gregory Mountain Products, and Niterider for donating such wonderful prizes!

“By having ZOIC put their energy and resources into this event, it allows Outdoor Outreach a venue to create local community awareness for the youth we serve as well as an opportunity to raise donations. All donations will allow us to grow capacity throughout our organization and help us continue to transform the lives of at-risk youth through comprehensive outdoor programming," said Chris Rutgers, executive director of Outdoor Outreach.

ZOIC Clothing will be featured in the San Diego County Fairgrounds' eco fashion show this Saturday, June 20th at 12 p.m. Featured products include the Dose Short, Gravitee Jersey, andT-Back Jersey from our Mountain Bike Collection and the Loudan Short, Asylum Tee and StreetsideTee from our Streetside Collection.