Our friends Alison & Jason were up in Whistler last week training with and helping out at the Dirt Series mountain biking instructional program. They took some of our 2011 samples and in spite of the rain, managed to get some fun & interesting photos, as well as video of Jason's sweet attempt at a huge teeter! (YouTube link)

Our friends Alison & Jason were up in Whistler last week training with and helping out at the Dirt Series mountain biking instructional program. They took some of our 2011 samples and in spite of the rain, managed to get some fun & interesting photos, as well as video of Jason's sweet attempt at a huge teeter! (YouTube link)

The ZOIC 2011 Collection came together quite nicely and when we haven't been on the road selling it, we've been riding and taking some photos. Here's a quick peek at some of the looks and colors you can expect from ZOIC in 2011. We'd love to hear what you think!

We just got back from Interbike, the largest trade show for bikers, mountain bikers, commuters, alike! We had a blast showing off our latest creation, spring 2010! SGI Intelligence stopped by and wrote up this fabulous article featuring the "Ether Audio" and "Posh Audio". Check it out, it's the latest and coolest item on the market you've got to have for next spring!

Currently we are developing new product for next season, which is to be released spring of 2010. The following excerpts are from an article published by SGB on the 2010 development. If you are a member of the media or are a dealer interested in previewing the new collection, please email customer service or call 866-355-9642 for a login.